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Monday, March 29, 2010
Caroll Michels - 6th edition of HOW TO SURVIVE AND PROSPER AS AN ARTIST: Selling Yourself Without Selling Your Soul
AUTHOR TACKLES "GALLERIST" IN NEW EDITION OF
HOW TO SURVIVE & PROSPER AS AN ARTIST: SELLING YOURSELF WITHOUT SELLING YOUR SOUL
"Somewhere between the mid-1990s and mid-2000s, art dealers in New York reinvented themselves and changed the title of their occupation to 'gallerist'," writes Caroll Michels in the 6th edition of HOW TO SURVIVE AND PROSPER AS AN ARTIST: Selling Yourself Without Selling Your Soul, published in 2009 by Henry Holt and Company. "The new title arrived with a set of rules regarding who can use the title and who cannot . . . Although the new title is pretentious and a less-than-subtle embellishment of the occupation of 'sales person,' it can also be interpreted that the 'ist' at the end of 'galler-ist' symbolically represents yet another encroachment into an 'art-ists's' territory. It can be compared to the 50 percent sales commissions art dealers receive, an implication that they are major contributors to the creation of artwork!"
Drawing on more than three decades of experience as a career coach and artist-advocate, Michels shares insights for navigating the complicated, often political, art world. In the chapter "Launching or Relaunching Your Career: Overcoming Career Blocks," she pinpoints specific danger zones for artists - including an unwillingness to confront money issues, an awe of New York and self-imposed "regionalism," the quest for external validation, and adolescent career goals.
Other chapters present advice and guidance on presentation tools, pricing work, art marketing and the Internet; public relations; exhibition and sales opportunities; dealing with art dealers; the mysterious world of grants; and handling rationalization, paranoia, competition, rejection, and the "overwhelm factor."
Caroll Michels is on the faculty of the Continuing Studies and Special Programs division of the Ringling College of Art and Design, in Sarasota, Florida. She will be a keynote speaker at "Sweet Rewards. 2010 Next Step Career Conference" on March 19 and 20, sponsored by the College.
She served as chairperson of the Fine Arts Advisory Board of the Fashion Institute of Technology in New York City. She was also on the faculty of the New School for Social Research. Her artwork has been exhibited in museums and cultural centers in the United States and abroad, including the Georges Pompidou Museum in Paris; the Walker Art Center in Minneapolis; and Exit Art and the Institute for Contemporary Art/The Clocktower in New York City. Michels has received numerous grants, including those awarded by the National Endowment for the Arts, the New York State Council for the Arts; the New York Council for the Humanities; and the International Fund for the Promotion of Culture/UNESCO. She was a fellow at the Alden B. Dow Creativity Center, Northwood University, in Midland, Michigan. She is the founder of the Artist Help Network (www.artisthelpnetwork.com), a launching pad to help fine artists mine resources on career development and career challenges.
HOW TO SURVIVE AND PROSPER AS AN ARTIST:
Selling Yourself Without Selling Your Soul
By Caroll Michels
Published by Henry Holt and Company
6th Edition, 2009/ISBN: 978-0-8050-8848-9/ $20
Julia Howe, Henry Holt & Company. 646-307-5237. email@example.com